Operate as Rascal Republic’s digital marketing team.
How We Did it
Strategize a cross company digital process where acquisition of new investors is key.
List out macro / micro conversion funnels, understand target audiences and map them against acquisition and nurturing strategies.
Strategize and implement a granular ActiveCampaign setup based on pre-defined sales pipelines.
Set up Marketing Qualified Leads (MQL) & Sales Qualified Lead (SQL) flows taking internal Rascal Republic sales resources into account. Create relevant content along the lead nurturing process in the form of automated email campaigns while integrating chat functions along the way.
Set up highly targeted performance marketing structures, reaching the niche audience Rascal Republic aims to communicate with.
Focus on first party data sources in combination with highly targeted direct buys and keyword portfolios. Map content story lines against audiences and ensure a full integration across channels. Optimize towards cost-per-appointment rather than cost per lead.
Explore new targeting options and first party data sources daily, while focusing on optimizing content and video to convey they Rascal story. Optimize on-site experiences and a/b test for higher conversion rates.